TourismX

Journey Intelligence · Saudi Tourism Authority

ذكاء رحلة الزائر

Dream · الحلم

Share of Imagination Radar

Run #2 · data as of Tue, 18 Aug 2026 07:34:57 GMT · 6 provenanced figures

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Executive commentary — generated from provenanced figures only

Executive Commentary: Regional Tourism Curiosity Share

Key Finding: Saudi Arabia leads regional tourism interest with nearly one-quarter market share.

Saudi Arabia captures 23.94% of tourism curiosity across the measured markets, positioning the Kingdom ahead of all regional competitors. The United Arab Emirates follows at 20.24%, while Egypt holds 17.55%.

The middle tier comprises Oman at 15.1% and Jordan at 12.08%, with Qatar recording 11.08%.

Strategic Implication: Saudi Arabia's 3.7 percentage point lead over the UAE represents a meaningful but not dominant advantage. The relatively compressed distribution across six destinations—spanning just 12.86 percentage points from leader to sixth place—indicates a competitive regional landscape where sustained engagement efforts remain critical to maintaining leadership position.

Share of imagination

Wikipedia curiosity across the competitive set

SAUDI SHARE23.9%